HitBerry Games | 464 من المتابعين على LinkedIn. The report sheds light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. CrazyLabs is a Top casual & hyper-casual mobile games developer & publisher, with over 5 billion downloads for games like “Multi Maze”, “Phone Case DIY”, "Acrylic Nails", "Tie Dye", "AMAZE" and many. Hyper-casual games are based on trends, and they generally find success on short-lived themes that people around the world are interested in. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. In hyper-casual games, we generally don’t see that showing fake or altered gameplay improves performance and lowers CPI. Born2Play, Stacky Dash. But more importantly, you should start to optimize the gameplay itself. Hyper-casual games have massive addressable markets which all do not differ much. In this video, I sat down with Jake Parker,. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. 02 CPI for Android and $0. August 22, 2023. Ad networks are becoming saturated with ads for hyper-casual games, causing the effective cost per mille (eCPM) to go down. What does it cost hyper casual games to acquire users? Cost per Install, Hyper casual games, Q4 2019 - Q1 2020 $0. City Takeover was launched with a 62% D1 and 66-minute average playtime, but a 39c CPI. Take Move People (also, Make 'Em) as an example. Hyper-casual and hybrid-casual games require different KPIs that need to be measured at the various phases of the game development process in order for you to. Our company is made up of driven, passionate people who bring their unique. How to calculate CPI, CPC, eCPM and more. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games . CPI above $0. • On iOS, hyper-casual games have an average CPI of $0. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. 5 (tier 1 countries) Now that your ASO is in place, we can. This lowers the entry barrier for developers and consequently raises competition in the genre. UPDATE: We’ve released a new benchmark report here for 2022. 进行 适销性测试 ，是为了测试游戏是否适合市场，理想结果是达到较低cpi和较高ctr或ipm。 为实现目标，可以制作一个引人入胜的视频来吸引用户及反应游戏的真实内容。那么如何设计有效的广告创意，从而达到适销性测试kpi，并助力提高用户留存率和广告变. The first three relate to efficiency - the best way to find, build, and test the right concept that has the lowest CPI to streamline the rest of. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. . On the other hand, the average LTVs usually fall between 20 and 50 cents. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI. Casual: $2 to $3; Midcore: $3 to $5; Hardcore: $3 to $5; CPI can also contribute to your understanding of audience sizes. 44 and $0. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. Other factors such as art, camera perspective, and colors have a limited impact, and won't be able to significantly reduce CPI. 9 mechanics for hyper-casual games. Case Study. 20 on Android. By unifying spend, revenue, and. Background familiar and loved by everyone. Poker. Clement , Apr 20, 2023. S. 20 CPI but It's been a year or so since I did any hyper casual games and I rarely saw that number achieved for too long. • On Android, hyper-casual games have an average CPI of $0. Cost per install is calculated by multiplying cost per click and install rate, so CPI equals CPC multiplied by IR. But with an increasing number of hypercasual games fighting for the same audience with often very. ” Read the full case study. Bringing transparency and insight into your mobile marketing. Start making hyper-casual games today. During the months of April, May and June, the market reached 4. Why CPI is especially important when it comes to hyper. Of the three subgenres of casual gaming, simulation is identified as the one with the lowest CPI with $0. It was. They feature hypercasual core gameplay and mid-core game elements. Before we get to that, we just want to take a moment to quickly go over what our market is, and what that means for the way you design games for us. Implement rewarded video (RV) ads – Rewarded video ads are an incredibly powerful tool for monetizing hyper-casual and hybrid games. Low entry barriers, low CPIs and ultra aggressive ads monetisation practices created a scenario where LTV beat CPI on its way to massive scale. The most popular GameDNA subcategory was hyper-casual simulation,. Hyper-casual users are seeking snackable games they can play for the 2-3 minutes that make up an average session length. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. CPI (Cost Per Install): CPI briefly is how much average value of money we spend for a user to download our game and install it on their phone. Ganbayar Bayaraa’s Post Ganbayar Bayaraa Customer Success Manager at Tenjin 1moHyper-casual competition. The old formula: ‘Launch a game with great metrics in. 3. …Tenjin | 2089 seguidores en LinkedIn. Your hyper-casual game concept could be fantastic and your visuals could be beautiful, but your game’s profitability and scale comes down to creatives. The top 25% of these games make an average of $0. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Hyper-casual competition. CPI above $0. Industry Top: Voodoo (industry leader) Lion Studio (strong in puzzle and idle games) Good Job Games (Rise Up publisher, works mainly with in-house dev teams) Well established (with a couple of hits): Ketchapp (back on track) Green Panda (focused on io and idle games) Tap Tap (sister company of Huuuge Games)Tenjin has partnered with GameAnalytics to release its Q3 2022 report on the hyper-casual games marketplace. Cost per install is. Bringing transparency and insight into your mobile marketing. This graph shows the number of hyper-casual prototypes and commercial releases each year. Hyper-Casual Benchmark Report for Q4 2022. Ideas such as social media trends, popular TV series, and current daily issues spread rapidly among large masses of people and then. 28. You want to find out how profitable the game can be (CPI) and how long it can hold players’. Yet, there are rumblings that players are now responding best to amalgamations of hyper-casual’s simple mechanics and core games’ more immersive gameplay loops. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Hyper-casual games: $0. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. 4 GB per month in 2015 to ~10. The Asian market is behind for now, but it’s growing fast The ASL in. Now, it typically takes 15 to 45 days to regain the investment. Small amount opportunities for IAPs monetisation (no economy). This gives you a solid foundation to start with, saving valuable time and resources. According to the report, $0. Full Prototype ready for CPI Test 1000 Levels dynamically generated in a smart way Delivery Time. In hyper-casual publishing, the user retention rate is one of the key metrics used to assess the potential of an upcoming prototype. For hyper-casual and hybrid videos to succeed they need to follow the key CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics and topics. The 2018 Hyper-Casual Games CPI Benchmark Report. 9 out of 5 3. With the rise of Hyper Casual games, ad monetization. It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. In order to create a. Products are similar. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. 2023 prediction - the new “complex hyper-casual” market. Given the trends of 2022, the state of the mobile games industry and new developments, it’s time to take a look at what is likely to define 2023 in hyper-casual. 35. 4 GB per month in 2019, with a corresponding. Products are similar. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. In order to evaluate the demand, publishers use a variety of metrics, such as CTR, CPM, CPC, and the main one known as CPI. 7 and went 0. 17 on iOS to $0. TikTok your way to the top. Do's and don'ts for designing a winning video. 63. But is there a strategy to get a small passive income from a game that does not have the best metrics?The chart from Unity reveals the cost per install (CPI) for hyper casual ads across Unity’s network. 1 And last year, Voodoo joined forces with Snap, looking to level up its output by testing new. 2. 35. And by fat we mean from $10m up to $100m that a hit Hyper-casual game could make in a relatively short amount of time. 2023. 19. Prizes include a 55% revenue share and up to $35,000 in cash. Plus, you will find the ranking top ad networks by ad spend and ad revenue. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. 23. These promising arenas offer great potential for innovative game concepts, and Moonee is excited to explore them in. Remember: the hyper-casual audience is everyone, so trust your instincts on what’s likely to engage them because that mechanic, theme, etc. Everyone is talking about making the next hit game, but how do. 4$. If you’re thinking about platform choices for advertising casual mobile games, take note. How to improve ad performance using creative and site dataGanbayar Bayaraa posted images on LinkedInEver wondered what drives your decision to download a mobile game? 🎮 Is it the captivating graphics, enticing gameplay, or perhaps word-of-mouth…Tenjin | 2,053 followers on LinkedIn. Để thực sự thành công khi làm game hyper-casual, ta cần CPI thấp và retention cao từ ngày đầu tiên đến 14 ngày sau. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. Hyper-casual games are the latest exciting phenomenon to take shape. It was with the release of Flappy Bird in May of 2013 that hyper-casual games were birthed. went from prototype to worldwide hit, including the ideation process, how to modernise an existing hyper-casual mechanic, and five top tips on how to reduce CPI in runners. And there’s a couple of routes you can take when you are ready to hit that publish button. 3 is considered good. 16 on iOS. Games. Once you’ve found your breakeven point, “then we start pouring a lot more traffic in order to feed the waterfalls to do the monetization tests, iterations, AB tests. We develop hc games but our cpi doesn't get lower than 0. It has enabled developers to keep a low cost per install (CPI) for acquiring players. 2. 5. co. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. The CPI of hyper-casual games is relatively low because hyper-casual games are massively popular. Rastgele film önerilerinin yeni bölümüyle karşınızdayım. Casual genres, especially hyper-casual games, lead the pack in driving installs across all genres. . 10 or $0. 9 mechanics for hyper-casual games. Additionally, the rapid monetization from ads has created a scenario where the lifetime value (LTV) of a player can exceed the CPI and scale. Our company is made up of driven, passionate people who bring their unique backgrounds and. For hyper-casual and hybrid videos to succeed they need to follow the fundamental CPI principles of satisfying to watch and eye-catching, while reflecting trending themes, mechanics, and topics. 36 on iOS and $0. 23. You learn which country has the lowest CPI of $0. Báo cáo Game hyper casual 2020 của Adjust đã được ra mắt, tải bản sao báo cáo ngay hôm nay để nắm được những cập nhật mới nhất về dòng game bom tấn này. Those in. In fact, hyper casual games were the number one genre for mobile game downloads worldwide in Q3 2021 with over 3. In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. Start making hyper-casual games today. Kevin Wolstenholme. UPDATE: We’ve released a new benchmark report here for 2022. 36 on iOS and $0. For example, India has the lowest CPI of $0. Swap out darker colors for lighter hues and contrasting colors; Shorten your level length. This MVP had a $0. (2020 benchmark is available here) The 2018 Hyper-Casual Games CPI Benchmark Report We analyzed $48 million of paid installs across 36 countries to give mobile game. Retention. As you probably know, hyper-casual was one of the biggest mobile trends in 2018, and there are still a lot of newcomers in the hyper-casual space globally as evidenced by store rankings so far this year. Aiming for a CPI under $0. The first. Simple, so anyone can start playing without any instructions. 19. Additionally, we have partnered with. For you to understand it better, these metrics represent the marketability power of your concept. Hybrid casual games are a new genre that evolved from hypercasual games. com #gamedev #hypercasual… T. This is an essential report for hyper-casual publishers that want to improve their user acquisition and monetisation strategies in 2021. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. As for targeting, hyper-casual games are meant to be accessible – so you need a large user base to scale quickly and profitably. 23 per install price tag is a stark reminder of platform disparities. 1. Background familiar and loved by everyone. 50 is considered too high. When expanded it provides a list of search options that will switch the search inputs to match the current selection. In an A/B test for different pacing periods (25, 35, and 40 seconds), results showed that 25 seconds between interstitials performed best (in 80% of tests), with a 10% uplift in ARPU. Top 10 Hyper-casual Game Ad Networks in 2022. 1. Currently, the $0. Hyper-casual ASMR players, meanwhile, are in it for pure escapism, relaxation, and/or instant gratification. The Puzzle category of Casual games is the brightest star on the chart, it brings a mind-blowing $4. Develop. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. CPI is a very important metric when it comes to picking a good strategy for mobile app marketing. (Statista) The average revenue per user (ARPU) for mobile games will reach $164 in 2023. And to find out, you’ll want to run a click-through rate (CTR) test. tangible money, about 200–500 thousand dollars per one hit game. Coda Insights. [3 Key Points for Hyper-Casual Game Background Design] Background emphasizing the main characters and objects. com To truly be successful when making hyper-casual games, you need low CPI, and high D0 through to D14 retention. These games have simplified mechanics using basic geometry that can hold the attention of your users. However, advertisers need to be wary. You want to choose a snippet of gameplay that clearly shows the game’s mechanics, controls, and goal. Bold and optimistic colors tend to perform better in hyper-casual games and lead to lower CPI. 5. After publishing, the goal is to acquire as many users as possible. mp Youtube. Whilst this is not a true reflection of the exact tones, hues, luminosity and vibrance, it’s an accurate way for a general overview. After conducting hundreds of tests, I’ve identified the key signs of success to look for. Example: $35c CPI, 25% D1 retention, 10-minute playtime. Before the game is live: community building, social media hype approach, NFT pre sale, airdrops etc After launching the game: more traditional UA comes to…We would like to show you a description here but the site won’t allow us. Puzzle games come in second at $1. 20 and $0. If users can summarize your game in 1 sentence after 5 seconds, your creative is in good shape. This is lower than what we saw in the two previous years. CPIs & ROAS. 4. However, in hyper-casual gaming, you need to think big. 4mo. Back Submit SubmitCPI (Cost Per Install) The cost of generating one new install : Affected by many variables, such as geography, platform, and device, and is used to determine the price of acquiring a new user. Followed by Australia and Japan were ad rates were between $6 and $8 per 1,000 views. 🚀 HitBerry Games is #hiring right now! Open positions: 🔥 IT Service Manager 🔥 IT Business Analyst 🔥 Marketer 🔥 Game Designer 🔥 Business Development…HitBerry Games | 466 من المتابعين على LinkedIn. By applying the strategies listed above, you can attract engaged users, and more importantly, increase the likelihood of scaling your game. 20 $0. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. The First Hyper-Casual Game. Tenjin | 2,063 من المتابعين على LinkedIn. We’ve gone ahead and mapped the icon and screenshot hex values onto colour wheels. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. 20 while iOS rose $0. The report sheds light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. 50, in-game metrics and LTV tend to be much stronger, like an average D0 playtime of 1200s-1800s. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. 35 CPI is successful for further scale. CPI prize. Our platform consolidates and normalizes user-level marketing data from more than 300 industry-leading ad networks and acquisition sources. Our Game Studio has created 13 Games so far and we have a 100% record of. Of course in a Hyper Casual game, this progression isn’t going to be as far-reaching as with other games. 25) also gets publishers like us very excited! Video RequirementsUsing ChatGPT in hyper-casual game development in the future. The user clicks on the add to navigate to the app store page to download the application. Crack creatives to push CPI down. (CPI). Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . For this very reason, precise targeting is not as important as low CPI here. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Therefore, keeping. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. Before you start to develop hyper-casual games, it is essential that you learn the mechanics used to make them work. The ability to spot social trends and turn them into hyper-casual games is a key skill for developers looking to succeed in this market. Developers are invited to test their game ideas to win a minimum guarantee of $300,000 with 60-day free trial of App Annie Intelligence . For example, using food emojis in a hypercasual puzzle game is instantly clear. By Lewis Rees, Staff Writer. By Lewis Rees, Staff Writer. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. How You Benefit From CrazyLabs’ Industry-Leading Trend Report. Bringing transparency and insight into your mobile marketing. By unifying spend, revenue, and. It then opens the door to future testing, adding more content for future tests and, ultimately, global launch. 96 U. Smooth player controls and interactions that directly affect the outcome of the game. Hyper-casual CPI, Ad Spend. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. By unifying spend, revenue, and. UPDATE: We’ve released a new benchmark report here for 2022. 7% on day 1 and 8. As a rule, such games attract users massively immediately, and, obviously, can scale profitably. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. Tải về ngay hôm nay để khám phá các xu hướng chính định hình nên dòng game này, như CPI thấp, tỷ lệ duy trì cao và. “During the CPI/R1 test phase, the developer makes a small demo version of the future game, which usually. Below are nine examples of the mechanics you can use to make a highly engaging hyper-casual. Our brains are wired to understand and solve problems as quickly as possible, and keeping your video creative simple, clear, and engaging ensures. Here are ten lessons we took away from our recent webinar on the subject. Only 1 from a total of 7 had a D1 retention over 38%. 6 million – Supersonic Studios. 91. The biggest mistake any developer can make is holding onto a game idea that isn’t delivering. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. By unifying spend,. Accept. Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. The target CPI for iOS is not higher than $0. • On iOS, hyper-casual games have an average CPI of $0. A level below $0. 11 and an Android CPI of $0. 15 on Android. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. 53 for iOS CPI against only $1. And speaking of tests, we run them on Facebook and TikTok. If your competitors are only tracking CPI, measuring LTV can give you a competitive advantage. CPI: cost per install, your marketing spend divided by the number installs generated by the campaign. When making prototypes it’s often easy to forget that we’re actually really making video’s to test marketability. 42 on iOS and $0. 3. and Japan lead in Android ad spending. In our experience, this is the sweet spot for hyper-casual games to reach playtime and retention benchmarks. Hey there, I'm Kevin, founder and owner of RisingHigh Studio & RisingHigh Academy. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. Why? Because the target audience is anyone who is fond of playing mobile games, regardless of age or income. For example, if you get 50 cents CPI for one game and 37 CPI for the other, you have a direct comparison. However, it may not be the most accurate one. Keep your design simple and engaging. In 2018, the average CPI for hyper-casual games was $0. Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. Since the hyper-casual audience is pretty much everybody, your creative should capture the attention of all types of users - avoid niche themes, like space or horror. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. 1,334 followers. In other words, it. Now, knowing Voodoo, when they test a game they're going for mass market appeal and a low cpi. There’s nothing slow-paced about Voodoo’s rise to success in the hyper-casual gaming sector. In hyper-casual, retention drops by the seventh day, so the biggest task on the first day is to attract the maximum number of players by “spamming” them with ads. Currently, the $0. Voodoo may be a rising star, but Ketchapp is the company that started it all. Compared to 2021, the number of prototypes released in 2022 increased almost tenfold. December 22, 2022. 20 on Android (Tenjin & GameAnalytics). As of writing, Ketchapp has 190 games on the Android and iOS storefronts, including Jelly Jump, Run Bird Run, and ZigZag. Bringing transparency and insight into your mobile marketing. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. HitBerry Games. 40 on android and iOS, respectively. 4. By unifying spend, revenue, and. Short, so someone can play your game while standing in a queue. Data usage per telecom subscriber has grown from ~0. Tenjin | 2. Tenjin posted images on LinkedIn1. Ultimately, though, Alisher says they employ a four step process: CTR testing. 70 $0. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. The success of hyper-casual games attracted several new gaming studios in the last two years. When setting up your test, keep the default placements and audience data suggested by Facebook and select a wide age range. Dec 13, 2018. 0 (3 3 reviews ) What's included $1,500. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. Soft launching and publishing. Bringing transparency and insight into your mobile marketing. $25,000. In the short term, Brazil remains one of the best candidates for soft launching a hyper-casual game. 35. Online gaming is an emerging sector in India and has shown robust growth on account of increase in the wireless internet users and smartphone base, and changes in perception of gaming as a means of entertainment. 42, more than twice the. In case something is wrong, certain colors must be replaced or adjusted accordingly. The country has a 45. Finally, because hyper casual games are simple in design and mechanics, these games. 5 (tier 1 countries) Now that your ASO is in place, we can look. . Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. August 11, 2021 · 5 min read We’ve been getting our research on, and looking into the metrics behind successful hyper-casual games. That’s because the goal for hyper-casual games is to reach a very wide audience, so you need to be able to acquire users at scale for low cost. These games have simplified mechanics using basic geometry that can hold the attention of your users. In conclusion, no-code app development tools have revolutionized the software industry, particularly in the post-PC and mobile era. 05 to $0. For example, in hyper-casual markets, CPI is often quite low due to high player volume. 2018 Hyper-Casual Games CPI Benchmark Report We analyzed millions of hyper-casual installs to provide the CPI benchmarks you need to succeed in mobile gaming’s hottest new subcategory, hyper-casual. 30 will generate higher probability that your game appeals to users. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. You can test something as simple as a ‘creative’ – a short video that displays the basic concept of the game. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. All 9 0 0 • An examination of CPIs from Q4 2019 to Q1 2020The quick way to find the LTV for Mobile Games. 02 CPI for Android and $0. ”. Comparing Q2 2022 to Q2 2021, we see that the market has grown by 10%: the downloads in Q2 2022 were 4. Failing a test can be a hard pill to swallow - we know it’s true. The top 25% of these games make an average of $0. Android has lower retention rates across all casual and hyper-casual games.